Creating a life on your terms: Goals – Results – Success
Short Biography : Catherine Prohaska
My name is Catherine and I am a Mindeset & Business Strategist, Leadership Coach and Speaker.
I am an international trainer – a right and left brainer that brings together strategic thinking with creativity. I make sure that you keep your work fun without losing focus and guiding you to find the right authentic way to become the true leader you want to be.
I have a degree in Communications Management.
In my free time I am a passionate western rider – a sport where I gained a lot of knowledge about leadership, consistency, motivation and mindset skills.
I show established and future entrepreneurs to understand their WHY, understand their working patterns and get organized to get more done in less time by building a strong mindset and crystal-clear focus to reach their goals, build their own personal brand and grow their business.
- What does success mean to you?
Many align success with their bank account. Sure, having a bunch of cash in the bank to do what you love is certainly the nice side-effect of success, riding your dream car or flying around the globe first class. However, success to me goes so much deeper than the obvious material possessions. Success means being content and happy with my life. Being aligned and manage my tasks with full motivation – call me obsessed – but if you truly love what you do your venture and plans have no limits and you never get tired to keep going and sharing.
The biggest and best reward I get is when I see my clients rise, make their dreams come through and start to live the happy and fulfilled life they dreamed of.
- Give us a brief background of what you do?
I am Swiss. I grew up in the mountains but was always inspired by travel, exploring the world and do things a little bit different. Call me a little rebel with a big vision.
I have a degree in communications management and worked all over Europe. Languages, cultures, processes and mentoring combined with leadership always played a big role in my life.
Hitting 50, I decided to give my passion for people and making them successful my full attention.
Today, I am coaching entrepreneurs and clients to build and strengthen their confidence, put their plan into action and support them as an accountability partner on their path to success.
Merging Mindset, Values, Goals, Focus, Accountability and Leadership with a rock-solid plan is my passion. It’s like cooking a “Chilly con Carne”: Get all the ingredients together, use them in the right order, season with exceptional spice and always be aware the longer you cook it the better it gets.
- What motivated you to launch a business?
I love to see others succeed and to share my know-how while having the freedom to take my own choices, be in charge and have the freedom to work internationally and spending time with my horses!
Being in corporate for over 20 years certainly had a lot of advantages but it also has it limits. I knew when I turned 50 that it was time to finally go after my vision, it was my chance to make a change and follow my passion as a mindset and business coach. To show people a new and proven way of leadership and what it takes to get there without losing authenticity. I wanted to bring my voice out into the world and inspire others that they can achieve everything they truly desire.
During my time in corporate I met so many fantastic people with great stories and potential sitting in there golden cage of security. They had fantastic ideas but were driven by fears, doubts and not knowing on how to bring their vision to life and to start the apparently impossible while constantly dreaming about it.
It takes courage and personal growth to get a plan out into the world – and I know too well what it takes – but I never lost sight of my mission of supporting people to gain the confidence to create their dream life or business and set in place that clear tailor-made plan to get there.
Is it easy – no my heart still races of excitement when I get out there.
Would I do it again – yes definitely – I love what I do and see my clients grow and reach their goals.
- What has the impact of marketing & branding been on your business?
Marketing and branding are playing a big part in my business. Especially personal branding. Personal branding is key and a super important reference point to be recognized in the market. With my brand I can express the true power of my mission, the possibility that everyone has the power to design a life around their passion and live life on their terms.
Personal branding is all about how I want for people to associate with me and is the base for successful marketing to attract the right people to join my program.
- Name 3 business principles that is of core value to you?
- Be focused and accountable and never give up on your goals.
- Stay tall, give yourself permission to be worthy and know your WHY.
- Share knowledge, bring value, and surround yourself with like-minded people
- How important is it to have a business coach & what significant role in change has your coach played in your business journey?
Having a coach at your side is vital. It makes such a difference on how to approach daily challenges, decisions, gain clarity and how you set long-time goals.
My coach supports me to reflect, to change perspective and most important I learn from someone that already took the road and knows what it takes and understands the challenges. To explore, go deeper, take better decisions and get the work done. And he is my cheerleader to keep me going with confidence.
- What 3 core advice principals will you give entrepreneurs that are wanting to start their own business?
Know exactly what you want to achieve, and set clear goals so you can show up as an authority.
Know your mission and align it with your core values to stay authentic and fully motivated.
Surround yourself with like-minded people, learn from the best and celebrate every success.
- How do you overcome rejection?
Rejection is part of daily life. One door is closing and another one is going to open. I take my lessons from every rejection to perform better next time. It’s all about the understanding why I got rejected and never lose faith to keep going.
- What is your set of core values and business skills that have helped you in your career?
Courage Explore new opportunities. Stepping out of my comfort zone allows me to grow as a person and in business.
Authenticity: Being me, communicating and showing up as a true leader with a clear message and well defined goals.
Communication: Communication is key to be successful. Choosing the right words, understand your counter-part and listening to what they have to say. Never assume that people know what you do, think or know – always make sure to explain well and reconfirm.
Passion: Falling in love with my mission and my vision provides me with creativity, accountability and the deep knowing that I am on the right path
Focus: Knowing what I want and setting clear goals
The non-negotiables: Being accountable to my personal and work goals daily. A habit that builds more accountability in my life but also keeps me fit and healthy.