How Custom Software Investments Increase Enterprise Value

By Sam Schutte

We live in a changed world, where no product can stand alone as a physical item. Intangibly wrapped and layered into every product – be it chemicals, food, or iPhones – are the services provided to customers by a company, and the software, processes, and tools those producers use to help their customers achieve an end result.

Augmented Reality (AR) increasingly impacts Customer Purchases

By Eren Ünlü

As indicated by the exploration in the third quarter of 2015 (Mobile Path to Purchase, 2015) report; in today, up to 60 percent of mobile device users exclusively make their purchase decision online. According to the research in the third quarter of 2015 (Mobile Path to Purchase, 2015) report. According to Forbes, 74 percent of…