How to charge more for your products

By Mona Tenjo

Would you pay $50 for a bottle of water? What if you find yourself in a desert with no water around and you are about to pass out from dehydration? Does that change your perception? The secret to charging more for your products is to increase the perceived value for the customer! What is “perceived…

Business Growth Fundamentals – Porter’s 5 Forces

By Mona Tenjo

Are you wondering, why some industries just make more money than others? Are you wondering how you can also make more money in your industry? Read on to find out how to identify a good market with high profit margins. Michael D. Porter, a Harvard professor, invented and published the “Porter’s Five Forces” model in…

Business Growth Fundamentals – Business Growth With SWOT

By Mona Tenjo

Once upon a time, some 20 years ago in Finland, there was a huge company called NOKIA. NOKIA was one of the most profitable companies worldwide when it came to mobile phones. NOKIA? Mobile phones? Ask a 20-year old today which phone models NOKIA produced and they can’t even answer it anymore! But what happened?…

Introducing: Roby

By Mona Tenjo

Roby, our newest addition to the team, doesn’t take breaks, works 24/7 if needed, never complains or gossips, and won’t ask for a raise! A dream come true, right? Kind of. But more accessible than that. What is Roby? Roby is our nickname for a computer program that repeats manually executed activities and automates it.…

Business Growth Fundamentals – How PEST can set you up for success

By Mona Tenjo

How to grow your business? This is a question that is on the mind of many entrepreneurs. Over the next four articles, we are going to make a little tour through four standard economic models that can help you define the strategy for your company. This is essential to build a solid foundation for business…